Intercultural management within the European Union context[articol]

Abstract

The article focuses on the importance of intercultural management in a European society characterised by cultural diversity. Even if the cultural diversity constitutes a positive element for Europe, our historical period is still marked by interethnic conflicts and identity crises. The cultural identity could become a central problem and there are not too many ways to solve it: dialogue or confrontation. Any EU communication act, which is not in accordance with the culture of the group the individuals belong to, can lead to a change of attitude towards EU. European Union should improve its policy regarding intercultural communication and management.