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dc.contributor.authorSava, Mircea-
dc.date.accessioned2022-12-08T11:49:46Z-
dc.date.available2022-12-08T11:49:46Z-
dc.date.issued2013-
dc.identifier.citationMircea, Sava. Science PR strategies for communicating astronomy: the case of ESA and Hubble 15th anniversary project. Timișoara: Politehnica University Press, 2013 Disponibil la https://doi.org/10.59168/PAYO7933en_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/5120-
dc.identifier.urihttps://search.crossref.org/search/works?q=10.59168%2FPAYO7933&from_ui=yes Link DOI-
dc.description.abstractBy implementing Hubble 15th Anniversary project (2005), the European Space Agency (ESA) follows the new realities of Public Relations and science communication which apply to research institutes concerned with astronomy. The mix between the principles of popular culture and the Public Understanding of Science (PUS) movement represents the theoretical foundation of an active and efficient communication strategy, intended for the promotion of a positive attitude among the public towards the opportunities of scientific research. By using all the means offered by popular culture, Hubble 15th Anniversary project suggested a range of cultural products and events (Hubble Days events, DVDs, Hubble-themed gadgets etc.) which combined information with entertainment and which managed to materialize a science PR strategy based on the realities of popular culture.en_US
dc.language.isoenen_US
dc.publisherUniversitatea Politehnica Timișoaraen_US
dc.relation.ispartofseriesProfessional communication and translation studies;6 (1-2) / 2013-
dc.subjectScience communicationen_US
dc.subjectPublic relationsen_US
dc.subjectPopular cultureen_US
dc.subjectPopularization of astronomyen_US
dc.titleScience PR strategies for communicating astronomy: the case of ESA and Hubble 15th anniversary project [articol]en_US
dc.typeArticleen_US
Appears in Collections:Articole științifice/Scientific articles

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