The autoethnographic method – an alternative in communication[articol]

Abstract

This paper aims to investigate the methodological framework in the communication sciences through a metadiscoursive approach. The approach focuses on the qualitative research methods, especially the new ethnography. We identify the advantages of using the autoethnographic method, the subjectivity and the alternative options, which turn around life, texts, game or authenticity. In a narrative manner, the approach brings forward our critical view on the academic life. The paper also takes over the task of answering some classical methodological objections that may be raised against this pedagogical and research approach. It is impossible not to evaluate.