Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5151
Title: The broken myth of the opinion leader. A sociological survey conducted among UBB students [articol]
Authors: Mucundorfeanu, Meda
Subjects: Two-step communication flow
Opinion leaders
Values
Characteristics
Information
Behaviour
Issue Date: 2014
Publisher: Universitatea Politehnica Timișoara
Citation: Meda, Mucudorfeanu. The broken myth of the opinion leader. A sociological survey conducted among UBB students. Timișoara: Politehnica University Press, 2014 Disponibil la https://doi.org/10.59168/ASDL6496
Series/Report no.: Professional communication and translation studies;7 (1-2) / 2014
Abstract: The present paper reports the findings of a carefully prepared survey conducted in the student city Cluj-Napoca regarding an important factor of the "two-step flow of communication" model. The aim of the study is to find out who the influentials for the students enrolled in the Babeș-Bolyai University are, whether they are formal or rather informal opinion leaders, persons from the media or from their everyday life, but also to find out which values are appreciated nowadays by the respondents. The results of this survey, although far from definitive, seem to be revealing and encouraging for conducting further studies in this direction.
URI: http://localhost:8080/xmlui/handle/123456789/5151
https://search.crossref.org/search/works?q=10.59168%2FASDL6496&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

Files in This Item:
File Description SizeFormat 
BUPT_ART_Mucundorfeanu_f.pdf584.17 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.