Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5233
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dc.contributor.authorPalea, Adina-
dc.date.accessioned2022-12-20T13:00:42Z-
dc.date.available2022-12-20T13:00:42Z-
dc.date.issued2016-
dc.identifierDOI: 10.59168/RIND5228-
dc.identifier.citationAdina, Palea. Promoting Romanian tourist resorts. Case study: Geoagiu-Bai. Timișoara: Politehnica University Press, 2016 Disponibil la https://doi.org/10.59168/RIND5228en_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/5233-
dc.identifier.urihttps://search.crossref.org/search/works?q=10.59168%2FRIND5228&from_ui=yes Link DOI-
dc.description.abstractIn the 21st century image plays a key role in all aspects of life and business. In the mind of the consumer, attractiveness, quality, reliability are linked to reputation and therefore promoting products and services is key to any business endeavor. In the tourism sector, for example, Romania faces a special challenge, i.e. the attempt to revive tourist resorts which have known great success in the communist time but which have been forgotten and deserted ever since. The paper presents the results of a research conducted in Geoagiu-Bai, a typical communist balneal resort from Hunedoara county, where considerable marketing and PR efforts are made to resurrect people’s interest for the resort and its surroundings.en_US
dc.language.isoenen_US
dc.publisherUniversitatea Politehnica Timișoaraen_US
dc.relation.ispartofseriesProfessional communication and translation studies;9 / 2016-
dc.subjectPromotionen_US
dc.subjectTourist resortsen_US
dc.subjectMarketingen_US
dc.subjectPRen_US
dc.subjectGeoagiu Baien_US
dc.titlePromoting Romanian tourist resorts. Case study: Geoagiu-Bai [articol]en_US
dc.typeArticleen_US
Appears in Collections:Articole științifice/Scientific articles

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