Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5235
Title: The image crisis of the organization [articol]
Authors: Vid, Ioana
Subjects: Image
Organization
Crisis
Communication
Media
Issue Date: 2016
Publisher: Universitatea Politehnica Timișoara
Citation: Ioana, Vid. The image crisis of the organization. Timișoara: Politehnica University Press, 2016 https://doi.org/10.59168/XWRM2274
Series/Report no.: Professional communication and translation studies;9 / 2016
Abstract: The image of an organization is the totality of perceptions that the public has about it and may differ from reality when it is un known, understood or communicated incorrectly. The i mage crisis occurs when goods or services are no longer search ed the same on market and the goals honesty, fairness and legality of the organization actions becom e topics of public or legal debate. We will analyze the image crisis for the DACIA C ompany because products and services of this company have always been an intense topic of discussion and because it is the mai n producer of automobiles in our country.
URI: http://localhost:8080/xmlui/handle/123456789/5235
Other Identifiers: DOI: 10.59168/XWRM2274
Appears in Collections:Articole stiintifice/Scientific articles

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