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https://dspace.upt.ro/xmlui/handle/123456789/5235| Title: | The image crisis of the organization [articol] |
| Authors: | Vid, Ioana |
| Subjects: | Image Organization Crisis Communication Media |
| Issue Date: | 2016 |
| Publisher: | Universitatea Politehnica Timișoara |
| Citation: | Ioana, Vid. The image crisis of the organization. Timișoara: Politehnica University Press, 2016 Disponibil la https://doi.org/10.59168/XWRM2274 |
| Series/Report no.: | Professional communication and translation studies;9 / 2016 |
| Abstract: | The image of an organization is the totality of perceptions that the public has about it and may differ from reality when it is un known, understood or communicated incorrectly. The i mage crisis occurs when goods or services are no longer search ed the same on market and the goals honesty, fairness and legality of the organization actions becom e topics of public or legal debate. We will analyze the image crisis for the DACIA C ompany because products and services of this company have always been an intense topic of discussion and because it is the mai n producer of automobiles in our country. |
| URI: | http://localhost:8080/xmlui/handle/123456789/5235 https://search.crossref.org/search/works?q=10.59168%2FXWRM2274&from_ui=yes Link DOI |
| Appears in Collections: | Articole științifice/Scientific articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BUPT_ART_Vid_f.pdf | 309.33 kB | Adobe PDF | View/Open |
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