Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5695
Full metadata record
DC FieldValueLanguage
dc.contributor.authorFărcașiu, Marcela-Alina-
dc.contributor.authorGherheș, Vasile-
dc.contributor.authorCernicova-Buca, Mariana-
dc.date.accessioned2023-04-27T07:38:12Z-
dc.date.available2023-04-27T07:38:12Z-
dc.date.issued2022-
dc.identifier.citationFărcașiu, Marcela-Alina. Communicative aspects of public health campaigns: A content analysis of the pro-vaccination campaign in Romania during the COVID-19 pandemic.Timișoara: Politehnica University Press, 2022 Disponibil la https://doi.org/10.59168/TNJZ2051-
dc.identifier.urihttps://dspace.upt.ro/xmlui/handle/123456789/5695-
dc.identifier.urihttps://search.crossref.org/search/works?q=10.59168%2FTNJZ2051&from_ui=yes Link DOI-
dc.description.abstractThe purpose of this research is to observe the pro-vaccination campaign in Romania from an informative and communicative perspective. A qualitative content analysis was carried out on the videos broadcast both on the Government's YouTube channel and on the Facebook page, describing the video messages’ structure, framing, and linguistic and extralinguistic elements. The results highlighted the fact that the messages, in terms of content and significance, were not fully adapted to the target audience’s needs, that communication efforts failed to influence vaccine acceptance behaviors and that the campaign message could be improved to comply with the existing recommendations/standards.en_US
dc.language.isoenen_US
dc.publisherTimişoara: Editura Politehnicaen_US
dc.relation.ispartofseriesBuletinul ştiinţific al Universităţii „Politehnica” din Timişoara, România. Seria limbi moderne, Vol. 21, Nr. 1 (2022)-
dc.subjectContent analysisen_US
dc.subjectCommunicationen_US
dc.subjectRhetoricen_US
dc.subjectPro-vaccination campaignen_US
dc.subjectCOVID-19 pandemicen_US
dc.subjectVideo messageen_US
dc.subjectArticolen_US
dc.titleCommunicative aspects of public health campaigns: A content analysis of the pro-vaccination campaign in Romania during the COVID-19 pandemic [articol]en_US
dc.typeArticleen_US
Appears in Collections:Articole științifice/Scientific articles

Files in This Item:
File Description SizeFormat 
BUPT_ART_Farcasiu Marcela.pdf609.12 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.