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https://dspace.upt.ro/xmlui/handle/123456789/5726
Titlu: | Rhetorical situation as bedrock of crisis communication strategy [articol] |
Autori: | Ciurel, Daniel |
Subiecte: | stasis kairos rhetorical situation crisis management crisis communication |
Data publicării: | 2013 |
Editura: | Universitatea Politehnica Timișoara |
Citare: | Ciurel,Daniel.Rhetorical situation as bedrock of crisis communication strategy.Timișoara: Politehnica University Press, 2013 |
Serie/Nr. raport: | Professional communication and translation studies;6/ 2013; |
Abstract: | Kairos and stasis, two vital concepts employed to account for the rhetorical situation, are still valued and valuable in today communication contexts. As starting points of (corporate) discourse, the two terms prove to be particularly relevant. Both kairos and stasis point to the situatedness of the corporate discourse, since crisis always happens in a specific situation. Stasis and kairos do not perform separately, they function inter-dependently. Stasis focuses on logos, while kairos concentrates on ethos and pathos. They set rigor and let PR practitioners know at any moment where they are in solving a crisis, what questions to ask and how to act further in managing crisis communication. |
URI: | https://dspace.upt.ro/xmlui/handle/123456789/5726 |
Colecţia: | Articole științifice/Scientific articles |
Fişierele documentului:
Fişier | Descriere | Mărime | Format | |
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BUPT_ART_Ciurel Daniel_f.pdf | 145.11 kB | Adobe PDF | Vizualizare/Deschidere |
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