The role of professional associations in defining the public relations profession. The Romanian case [articol]

Abstract

Public relations professional associations around the world seek to enhance the professionalism of the field and to support the development of the profession and practitioners. They are aiming to promote professional standards and ethical principles, to provide a framework for discussing and finding a universally accepted definition and to increase the credibility of the profession. The purpose of this paper is to examine the extent of which the objectives of professional public relations organizations in Romania are similar to those of associations in other countries and in what way, and if they contribute to the professionalization of the PR industry.