Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5794
Title: Intertextuality and informativity of press releases: factors determining the communication between PR practitioner and journalist [articol]
Authors: Superceanu, Rodica
Subjects: Press release
Intertextuality
Informativity
Textual property source of expectation
Model of analysis
Issue Date: 2011
Publisher: Universitatea Politehnica Timișoara
Citation: Superceanu, Rodica.Intertextuality and informativity of press releases: factors determining the communication between PR practitioner and journalist.Timișoara: Politehnica University Press, 2011 Disponibil la https://doi.org/10.59168/EYLL1172
Series/Report no.: Professional communication and translation studies;4/ 2011
Abstract: Of the textual properties of press releases intertextuality and informativity significantly influence the communication between the PR practitioner and the journalist. The article defines the release intertextuality by highlighting its specific characteristics and suggests future research directions. The notion of informativity as it was defined by R. de Beaugrande and W. Dressler does not apply to releases and therefore, it is re-defined and its sources of expectations are identified. The article also proposes a model of analysis, which can be used for didactic or research purposes to identify the release informativity.
URI: https://dspace.upt.ro/xmlui/handle/123456789/5794
https://search.crossref.org/search/works?q=10.59168%2FEYLL1172&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

Files in This Item:
File Description SizeFormat 
BUPT_ART_Superceanu Rodica_f.pdf142.93 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.