The use of artificial intelligence in entrepreneurial management – Creating the ideal customer profile [articol]

Abstract

This study aims to define the profile of the ideal customer by leveraging Artificial Intelligence (AI) through the ChatGPT application, based on a business plan summary for a "Gym with Wellness Area," which primarily offers table tennis table rentals. Employing a detailed research methodology, this paper identifies key traits of the market segment most likely to be attracted and retained by the business. The study explores interests and preferences, emotional states before and after service acquisition, fears and frustrations, desires and aspirations, and the self-perception of the ideal customer. The findings provide a comprehensive understanding of how to create and refine an ideal customer profile using AI, enabling the development of marketing strategies and services tailored to customer needs and preferences. The research results offer a strategic foundation for decision-making and promote sustainable and efficient business growth.