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Browsing Articole științifice/Scientific articles by Author "Vid, Ioana"

Browsing Articole științifice/Scientific articles by Author "Vid, Ioana"

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  • The image crisis of the organization [articol] 
    Vid, Ioana (Universitatea Politehnica Timișoara, 2016)
    The image of an organization is the totality of perceptions that the public has about it and may differ from reality when it is un known, understood or communicated incorrectly. The i mage crisis occurs when goods or ...
  • The image of a financial institution – OTP Bank Romania [articol] 
    Vid, Ioana (Universitatea Politehnica Timișoara, 2020)
    Public relations manage the activity of the organization and determine the process of building the image of the organization. The way these relationships are managed can have an overwhelming effect on the current activities ...
  • The image of an educational institution: West University of Timisoara [articol] 
    Filimon-Benea, Anamaria; Vid, Ioana (Universitatea Politehnica Timișoara, 2021)
    The goal of this paper is to analyse the image, a public relation perspective, of an educational institution - West University of Timisoara. The image concept is a key concept in public relations and the sociology of mass ...

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