Browsing Articole științifice/Scientific articles by Subject "Campaign"

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The image of a financial institution – OTP Bank Romania [articol]

Vid, Ioana (Universitatea Politehnica Timișoara, 2020)

Public relations manage the activity of the organization and determine the process of building the image of the organization. The way these relationships are managed can have an overwhelming effect on the current activities ...
The impact of new media on Iohannis’ presidential victory [articol]

Țîrlea, Ada-Maria; Voina, Andreea-Nicoleta (Universitatea Politehnica Timișoara, 2015)

2014 marked Romania’s first new media presidential campaign, resulting in the unexpected victory of the candidate who had previously been presented by polls and media as the runner-up. Through the same electoral event, we ...

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