dc.contributor.author |
Mănescu, Olenka Maria |
|
dc.date.accessioned |
2022-01-17T07:08:28Z |
|
dc.date.available |
2022-01-17T07:08:28Z |
|
dc.date.issued |
2019 |
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dc.identifier.citation |
Mănescu, Olenka Maria. Touring the translation of the advertising discourse. Timişoara: Editura Politehnica, 2019 Disponibil la https://doi.org/10.59168/NDBW9970 |
en_US |
dc.identifier.uri |
http://primo.upt.ro:1701/primo-explore/search?query=any,contains,Touring%20the%20translation%20of%20the%20advertising%20discourse&tab=default_tab&search_scope=40TUT&vid=40TUT_V1&lang=ro_RO&offset=0 Link Primo |
|
dc.identifier.uri |
https://search.crossref.org/search/works?q=10.59168%2FNDBW9970&from_ui=yes Link DOI |
|
dc.identifier.uri |
https://sc.upt.ro/ro/publicatii/buletinul-stiintific/about Link Journal |
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dc.description.abstract |
Promotional and advertising texts come in different forms and, nowadays, they represent a considerable amount of material on the translation market. Advertisements, brochures, websites, tourist guides, information campaigns, all these aim to achieve one major goal: that of persuading the reader to buy something, either a product or a service. Undoubtedly, their translation requires approaching some techniques, which, although they may vary depending on their typology, are all aimed at maintaining the same persuasive purpose. This often calls for in-depth cultural adaptation and, occasionally, thorough rewriting. Tourism advertising, the focus of our research, is no exception to it, engaging a lot of ‘creative translation’ of both language and other stimuli. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Timişoara: Editura Politehnica |
en_US |
dc.relation.ispartofseries |
Buletinul ştiinţific al Universităţii „Politehnica” din Timişoara, România. Seria limbi moderne, Vol. 18, issue 1 (2019), p. 70-78 |
|
dc.subject |
Reclame turistice |
en_US |
dc.subject |
Traducere |
en_US |
dc.subject |
Publicitate |
en_US |
dc.subject |
Tehnica traducerii |
en_US |
dc.subject |
Turism |
en_US |
dc.subject |
Discurs publicitar |
en_US |
dc.subject |
Competențe interculturale |
en_US |
dc.subject |
Advertising |
en_US |
dc.subject |
Cross-cultural |
en_US |
dc.subject |
Mediation |
en_US |
dc.subject |
Tourism |
en_US |
dc.subject |
Translation |
en_US |
dc.title |
Touring the translation of the advertising discourse [articol] |
en_US |
dc.type |
Article |
en_US |