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Tourism and technology: A multimodal analysis of online heritage promotion[articol]

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dc.contributor.author Stoian, Claudia Elena
dc.date.accessioned 2022-12-09T07:38:02Z
dc.date.available 2022-12-09T07:38:02Z
dc.date.issued 2013
dc.identifier.citation Claudia Elena, Stoian. Tourism and technology: A multimodal analysis of online heritage promotion. Timișoara: Politehnica University Press, 2013 Disponibil la https://doi.org/10.59168/SCRF1349 en_US
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/5133
dc.identifier.uri https://search.crossref.org/search/works?q=10.59168%2FSCRF1349&from_ui=yes Link DOI
dc.description.abstract The present paper presents a multimodal contrastive analysis of the way different countries, such as United Kingdom, Spain and Romania, officially promote themselves world wide by using technology. The aim is to describe and compare, following Halliday and Matthiessen's (2004) and Kress and van Leeuween's (2006) models, the way official websites use images and language to compose virtual brochures that present national heritage sites. The results are discussed from a cultural perspective considering Hall's dimension of context dependency (2000). en_US
dc.language.iso en en_US
dc.publisher Universitatea Politehnica Timișoara en_US
dc.relation.ispartofseries Professional communication and translation studies;6 (1-2) / 2013
dc.subject Culture en_US
dc.subject Internet en_US
dc.subject Multimodal Analysis en_US
dc.subject Technology en_US
dc.subject Tourism en_US
dc.title Tourism and technology: A multimodal analysis of online heritage promotion[articol] en_US
dc.type Article en_US


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