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Redefining “Public Relations” in the 21st century [articol]

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dc.contributor.author Cernicova, Mariana
dc.date.accessioned 2022-12-20T08:40:17Z
dc.date.available 2022-12-20T08:40:17Z
dc.date.issued 2016
dc.identifier.citation Mariana, Cernicova. Redefining “Public Relations” in the 21st century. Timișoara: Politehnica University Press, 2016 Disponibil la https://doi.org/10.59168/UCOF6866 en_US
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/5223
dc.identifier.uri https://search.crossref.org/search/works?q=10.59168%2FUCOF6866&from_ui=yes Link DOI
dc.description.abstract Understanding that “Public Relations” represent a dynamic and evolving practice, a number of influential professional associations (PRSA, CIPR, CPRS) embarked, in the last 10 years, upon the mission to redefine the notion. This debate has consequences both on the communities of practice in PR, and on the education of future professionals. While the debate includes an increasing number of ideas, the social media evolution puts pressure on the communication sciences area, to acknowledge and formalize addition al tasks for the PR practitioners. The paper looks into the results of the debate and reflects upon the teaching and research that should follow the attempt to revolutionize the PR profession and practice. en_US
dc.language.iso en en_US
dc.publisher Universitatea Politehnica Timișoara en_US
dc.relation.ispartofseries Professional communication and translation studies;9 / 2016
dc.subject Definition en_US
dc.subject Professional association en_US
dc.subject Communities of practice en_US
dc.subject Public relations en_US
dc.subject Communication science en_US
dc.title Redefining “Public Relations” in the 21st century [articol] en_US
dc.type Article en_US


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