Abstract:
The challenges faced by qualitative journalism are numerous, and the effects are
clearly obvious at society level, when info rmation consumption from various sources is
increasing; however, we find that only some of the users are qualified to undertake and analyze
data and journalistic content. There are numerous pressures registered by professional
journalism, equally as much a s creating journalistic content regarding the rules of the trade can
be a difficult task for the non professional author. One of the first forms of such pressure was
generated by the economic crisis in 2008, imposing a restructuring of media organizations.
Another valence of pressure consists in the inability and slowness of active journalists to adapt to
the rigors of digital media. A main focus and of major importance is the re tabloidization
phenomenon in Romanian and international media, on every branch : written press, radio,
television, and online platforms. The technological revolution has been a favourable breeding
ground for commercial television channels, less inclined to the rigors of deontology. A further
development is the citizen journalism , var ied in representation and extremely active. This study
aims for the complicated mass media citizen journalism relation, as well as the challenges of
qualitative journalism.