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Managing human to human approach with no humans present: A look into polite forms of address in software localization [articol]

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dc.contributor.author Parezanović, Tijana
dc.date.accessioned 2022-12-22T09:14:17Z
dc.date.available 2022-12-22T09:14:17Z
dc.date.issued 2017
dc.identifier.citation Tijana, Parezanović. Managing human to human approach with no humans present: A look into polite forms of address in software localization. Timișoara: Politehnica University Press, 2017 Disponibil la https://doi.org/10.59168/EYWZ8006 en_US
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/5264
dc.identifier.uri https://search.crossref.org/search/works?q=10.59168%2FEYWZ8006&from_ui=yes Link DOI
dc.description.abstract Using examples extracted from the author’s work on software localization i n the field of automobile industry (English translated into Serbian Serbia locale), this presentation centres on the issue of polite forms of address. Since software localization relies on the resources from linguistics, business and marketing, and informa tion technologies, politeness is considered in relation to all three aspects: 1) as an important element of human to human approach to marketing, whereby 2) the use of personal pronouns has to be taken into account considering the differences between Engli sh and Serbian, and contextualized within 3) the largely impersonal process of localization itself. The analysis of the examples aims at defining certain patterns which could potentially facilitate practical work in this branch of translation studies. en_US
dc.language.iso en en_US
dc.publisher Universitatea Politehnica Timișoara en_US
dc.relation.ispartofseries Professional communication and translation studies;10 / 2017
dc.subject Software localization en_US
dc.subject Translation en_US
dc.subject Automobile industry en_US
dc.subject Politeness en_US
dc.subject Human touch approach en_US
dc.subject First person en_US
dc.subject Second person
dc.title Managing human to human approach with no humans present: A look into polite forms of address in software localization [articol] en_US
dc.type Article en_US


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