Abstract:
In the modern era and in the context of globalization, communities are rediscovering
the value and importance of traditional anchors offered by local tradition. In the specific case of
popular culture, it manages to combine the fundamental elements that give sense of community
and belonging, overcrowded living conditions of information and influence because of the
accessibility offered online. This paper addresses the ways "Dowry Chest" Festival in Timis
county showcase traditional cultural heritage of Banat and its projection in cyberspace through
digital communication channels.
