Communication challenges for sustainability [articol]

Abstract

More and more studies address the impact of economic activities on the environment. Applied to different sectors of goods and services production or consumption, they all converge to the same result: unregulated economic activities driven merely by strict economic criteria such as profit and market share , affect the environment in a serious and irreversible manner. These findings imply increased responsibility on the part of companies, both to consumers and the general public, as well as to future generations. My article aims to highlight the importance of communicating sustainability in an efficient manner and to provide a series of landmarks that will render it more effective.