dc.contributor.advisor |
https://search.crossref.org/search/works?q=10.59168%2FTNMG5819&from_ui=yes Link DOI |
|
dc.contributor.author |
Ciurel, Daniel |
|
dc.date.accessioned |
2023-01-12T10:09:26Z |
|
dc.date.available |
2023-01-12T10:09:26Z |
|
dc.date.issued |
2021 |
|
dc.identifier.citation |
Daniel, Ciurel.Digital advertising as memetic propagandaTimișoara: Politehnica University Press, 2021. Disponibil la https://doi.org/10.59168/TNMG5819 |
en_US |
dc.identifier.uri |
http://localhost:8080/xmlui/handle/123456789/5337 |
|
dc.description.abstract |
This paper aims to show the link between rhetoric and memes in advertising discourse.
Digital advertising uses memes as availability cascade tools for commercial propaganda. In
contemporary economies of attention, it is critical to capture the interest of consumers and memes
can help. Memes are cultural units that are passed on to another person or group. Memes have
become extremely valuable assets for brands, since they have built-in audiences that recognize
and resonate with them. Not only memes can serve as rhetorical loci: repositories of largely shared
ideas and beliefs, but also, they can be used as genuine rhetorical concepts. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Universitatea Politehnica Timișoara |
en_US |
dc.relation.ispartofseries |
Professional communication and translation studies;14 / 2021 |
|
dc.subject |
Advertising |
en_US |
dc.subject |
Rhetoric |
en_US |
dc.subject |
Propaganda |
en_US |
dc.subject |
Memes |
en_US |
dc.subject |
Digital participatory culture |
en_US |
dc.subject |
Availability cascades |
en_US |
dc.title |
Digital advertising as memetic propaganda [articol] |
en_US |
dc.type |
Article |
en_US |