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The image of an educational institution: West University of Timisoara [articol]

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dc.contributor.author Filimon-Benea, Anamaria
dc.contributor.author Vid, Ioana
dc.date.accessioned 2023-01-12T10:40:25Z
dc.date.available 2023-01-12T10:40:25Z
dc.date.issued 2021
dc.identifier.citation Anamaria, Filimon-Benea ; Ioana, Vid.The image of an educational institution: West University of Timisoara.Timișoara: Politehnica University Press, 2021 Disponibil la https://doi.org/10.59168/XFWR5920 en_US
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/5340
dc.identifier.uri https://search.crossref.org/search/works?q=10.59168%2FXFWR5920&from_ui=yes Link DOI
dc.description.abstract The goal of this paper is to analyse the image, a public relation perspective, of an educational institution - West University of Timisoara. The image concept is a key concept in public relations and the sociology of mass communication. The image of an organization is based on creating elements that characterize identity that gives the uniqueness factor. These are the goals, objectives, structure, the staff and organizational culture and their translation into the external environment. The external environment is the general public, clients/customers, suppliers, partners, and not least by the media (Vid 2016, p.29). The image is the representation: “which was formed as a sum of beliefs, attitudes, opinions, prejudices, experiences and expectations to groups of people or within the public opinion on a natural or legal person, institution or organization” (Iorgu 2011). According to Roger Mucchielli picture is “a representation or an idea which is formed by individuals of an environment or of a segment of the public – due to reception of information about a social object. In the image case, it is about an opinion or an attitude whose roots are mostly irrational” (Iorgu 2011). We analyse the current image of West University of Timisoara. The overall objective of the analysis is to identify all the instruments that UVT uses to communicate with its public. The adequate tools for studying such an approach are the following: observation and content analysis. en_US
dc.language.iso en en_US
dc.publisher Universitatea Politehnica Timișoara en_US
dc.relation.ispartofseries Professional communication and translation studies;14/2021
dc.subject Image en_US
dc.subject Public relations en_US
dc.subject Education en_US
dc.subject Institution en_US
dc.subject Digital communication en_US
dc.title The image of an educational institution: West University of Timisoara [articol] en_US
dc.type Article en_US

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