dc.contributor.author |
Ciurel, Daniel |
|
dc.date.accessioned |
2023-02-01T07:33:45Z |
|
dc.date.available |
2023-02-01T07:33:45Z |
|
dc.date.issued |
2022 |
|
dc.identifier.citation |
Daniel, Ciurel. Digital bovarism: advertising, rhetoric, and identity. Timișoara: Politehnica University Press, 2022 Disponibil la https://doi.org/10.59168/CRZE2425 |
en_US |
dc.identifier.uri |
http://localhost:8080/xmlui/handle/123456789/5405 |
|
dc.identifier.uri |
https://search.crossref.org/search/works?q=10.59168%2FCRZE2425&from_ui=yes Link DOI |
|
dc.description.abstract |
This paper aims to show how the consumers shape their identities via advertising
rhetoric. The contemporary advertising industry is defining and cultivating customers identity, using
tactics such as mental simulation and narrative transportation, based on data-driven social
profiling. The consumers are lured in constructing the types of persona which marketers strive to
establish, engaging in what I call digital bovarism: an idealized, glamorized and, ultimately, fictional
representation of themselves, developed through alienating rhetorical visions. This rhetorical
process can be understood using symbolic convergence theory and fantasy-theme analysis, as
the individual’s efforts to be unique result in more similarity via mimetic practices of consumption. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Universitatea Politehnica Timișoara |
en_US |
dc.relation.ispartofseries |
Professional communication and translation studies;15/2022 |
|
dc.subject |
Advertising |
en_US |
dc.subject |
Rhetoric |
en_US |
dc.subject |
Persona |
en_US |
dc.subject |
Digital bovarism |
en_US |
dc.subject |
Fantasy theme |
en_US |
dc.title |
Digital bovarism: advertising, rhetoric, and identity [articol] |
en_US |
dc.type |
Article |
en_US |