Abstract:
Promoting is part of the marketing mix. The
promotional activity communicates the benefits of the
products or actions of potential and current customers.
The tools used in the promotional mix are advertising,
direct marketing, sales promotion, public relations,
personal sale and sponsorship. This study carries out a
marketing analysis to promote products with promoters.
The study is based on questionnaire research and
literature research. At the end of this article is developed
a conceptual framework for intercourse with the client in
promoting direct communication strategies by exploiting
the concepts of promotion such as target audience,
marketing messages, communication channels,
Promotional budgets and promotional performance
monitoring.
