dc.contributor.author |
Ivascu, Larisa |
|
dc.contributor.author |
Draghici, Anca |
|
dc.contributor.author |
Niemann, Jorg |
|
dc.date.accessioned |
2023-04-25T08:48:01Z |
|
dc.date.available |
2023-04-25T08:48:01Z |
|
dc.date.issued |
2018 |
|
dc.identifier.citation |
Ivascu, Larisa. A debate on the product lifecycle implications and product market behavior. Timişoara: Editura Politehnica, 2018 Disponibil la https://doi.org/10.59168/INPP3821 |
en_US |
dc.identifier.uri |
http://primo.upt.ro:1701/primo-explore/search?query=any,contains,A%20debate%20on%20the%20product%20lifecycle%20implications%20and%20product%20market%20behavior&tab=default_tab&search_scope=40TUT&vid=40TUT_V1&lang=ro_RO&offset=0 Link Primo |
|
dc.identifier.uri |
https://search.crossref.org/search/works?q=10.59168%2FINPP3821&from_ui=yes Link DOI |
|
dc.description.abstract |
The product life-cycle marketing approach is
a concept that describes the sales and profit margin of a
given product category over a prolonged period - from
lust to dust. The concept holds that a product's sales and
profits change over time in a predictable manner-at least
in the four distinct major stages of introduction, growth,
maturity, and decline. It is important to understand
product life-cycles curves to make the best use of
engineering resources. The paper presents figures that
characterize various industry products and their lifecycle curves. The amount of development money invested
in a product intended for rapid market penetration, for
example, is considerably less than for a one destined to a
long-term stable, mature market. In this context we
illustrate the types of feedback used by engineering
during the various stages of product life-cycle. Finally, we
consider that engineers responsible for product or
process improvement must recognize what phase of the
product life-cycle is in to practice the most effective
research. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Timișoara : Editura Politehnica |
en_US |
dc.relation.ispartofseries |
Transactions on engineering and management; Vol.4, number 2 (2018) |
|
dc.subject |
Product Life-Cycle |
en_US |
dc.subject |
Marketing |
en_US |
dc.subject |
Models of Product Life-Cycle Editing |
en_US |
dc.title |
A debate on the product lifecycle implications and product market behavior [articol] |
en_US |
dc.type |
Article |
en_US |