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Communicative aspects of public health campaigns: A content analysis of the pro-vaccination campaign in Romania during the COVID-19 pandemic [articol]

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dc.contributor.author Fărcașiu, Marcela-Alina
dc.contributor.author Gherheș, Vasile
dc.contributor.author Cernicova-Buca, Mariana
dc.date.accessioned 2023-04-27T07:38:12Z
dc.date.available 2023-04-27T07:38:12Z
dc.date.issued 2022
dc.identifier.citation Fărcașiu, Marcela-Alina. Communicative aspects of public health campaigns: A content analysis of the pro-vaccination campaign in Romania during the COVID-19 pandemic.Timișoara: Politehnica University Press, 2022. Disponibil la: https://doi.org/10.59168/TNJZ2051
dc.identifier.uri http://primo.upt.ro:1701/primo-explore/search?query=any,contains,Communicative%20aspects%20of%20public%20health%20campaigns:%20A%20content%20analysis%20of%20the%20pro-vaccination%20campaign%20in%20Romania%20during%20the%20COVID-19%20pandemic&tab=default_tab&search_scope=40TUT&vid=40TUT_V1&lang=ro_RO&offset=0 Link Primo
dc.identifier.uri https://search.crossref.org/search/works?q=10.59168%2FTNJZ2051&from_ui=yes Link DOI
dc.identifier.uri https://sc.upt.ro/ro/publicatii/buletinul-stiintific/about
dc.description.abstract The purpose of this research is to observe the pro-vaccination campaign in Romania from an informative and communicative perspective. A qualitative content analysis was carried out on the videos broadcast both on the Government's YouTube channel and on the Facebook page, describing the video messages’ structure, framing, and linguistic and extralinguistic elements. The results highlighted the fact that the messages, in terms of content and significance, were not fully adapted to the target audience’s needs, that communication efforts failed to influence vaccine acceptance behaviors and that the campaign message could be improved to comply with the existing recommendations/standards. en_US
dc.language.iso en en_US
dc.publisher Timişoara: Editura Politehnica en_US
dc.relation.ispartofseries Buletinul ştiinţific al Universităţii „Politehnica” din Timişoara, România. Seria limbi moderne, Vol. 21, Nr. 1 (2022)
dc.subject Content analysis en_US
dc.subject Communication en_US
dc.subject Rhetoric en_US
dc.subject Pro-vaccination campaign en_US
dc.subject COVID-19 pandemic en_US
dc.subject Video message en_US
dc.subject Articol en_US
dc.title Communicative aspects of public health campaigns: A content analysis of the pro-vaccination campaign in Romania during the COVID-19 pandemic [articol] en_US
dc.type Article en_US


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