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Science PR strategies for communicating astronomy: the case of ESA and Hubble 15th anniversary project [articol]

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dc.contributor.author Sava, Mircea
dc.date.accessioned 2023-05-02T07:44:20Z
dc.date.available 2023-05-02T07:44:20Z
dc.date.issued 2013
dc.identifier.citation Sava, Mircea.Science PR strategies for communicating astronomy: the case of ESA and Hubble 15th anniversary project.Timișoara: Politehnica University Press, 2013 en_US
dc.identifier.uri https://dspace.upt.ro/xmlui/handle/123456789/5722
dc.description.abstract By implementing Hubble 15th Anniversary project (2005), the European Space Agency (ESA) follows the new realities of Public Relations and science communication which apply to research institutes concerned with astronomy. The mix between the principles of popular culture and the Public Understanding of Science (PUS) movement represents the theoretical foundation of an active and efficient communication strategy, intended for the promotion of a positive attitude among the public towards the opportunities of scientific research. By using all the means offered by popular culture, Hubble 15th Anniversary project suggested a range of cultural products and events (Hubble Days events, DVDs, Hubble-themed gadgets etc.) which combined information with entertainment and which managed to materialize a science PR strategy based on the realities of popular culture. en_US
dc.language.iso en en_US
dc.publisher Universitatea Politehnica Timișoara en_US
dc.relation.ispartofseries Professional communication and translation studies;6/ 2013;
dc.subject Science communication en_US
dc.subject Public relations en_US
dc.subject Popular culture en_US
dc.subject Popularization of astronomy en_US
dc.title Science PR strategies for communicating astronomy: the case of ESA and Hubble 15th anniversary project [articol] en_US
dc.type Article en_US


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