Nonverbal communication in print ads [articol]

Abstract

The starting point of the present paper is the observation that the message in print advertisements is realized not only verbally but also pictorially. The study of various women’s glossy magazines has shown that most advertisements make extensive use of pictures to convey the message. Moreover, meaning is often communicated nonverbally through paralanguage. This paper focuses on the way in which print advertisements communicate meaning through images and paralanguage.