Abstract:
Public relations in conflict resolution is nothing new. From old and informal methods of mediation and information organization aimed at generating a desire for peace among the public, to the formal functions of today's government institutions, public relations have been consistently designated and responsible for developing and implementing strategies and policies for public intervention in situations of conflict or potential conflict. The evolution of social media has not only revolutionized but also decisively influenced the way we communicate, interact, and react. Social media platforms have created new opportunities for connection and communication across geographical boundaries and cultural barriers. In the context of peacebuilding and conflict resolution, these tools have opened up new opportunities for dialogue, collaboration, and engagement between individuals, communities, and organizations. In this article, we seek to explore the impact of social media on communication for peace through a quantitative analysis of online material published between September 2023 and November 2024 on the official social media channels of the United Nations.
