Abstract:
This article examines leadership discourse from an applied linguistic perspective, arguing that leadership is best understood as a dynamic, context-bound process enacted through communication rather than as a fixed personal attribute or hierarchical position. Drawing on discourse-analytic approaches such as conversation analysis and interactional sociolinguistics, it explores how leadership emerges collaboratively in interaction and is shaped by organizational, cultural, and technological contexts. Particular attention is given to storytelling as a strategic and constitutive practice through which leaders construct meaning, foster alignment and commitment, and shape organizational identity, demonstrating that language constitutes the primary medium through which leadership is accomplished and sustained.
