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Titlu: Rhetorical situation as bedrock of crisis communication strategy [articol]
Autori: Ciurel, Daniel
Subiecte: Staisis
Kairos
Rhetorical situation
Crisis management
Crisis communication
Data publicării: 2013
Editura: Timișoara : Editura Politehnica
Citare: Daniel, Ciurel. Rhetorical situation as bedrock of crisis communication strategy. Timișoara: Politehnica University Press, 2013 Disponibil la https://doi.org/10.59168/SSVV2440
Serie/Nr. raport: Professional communication and translation studies;6 (1-2) / 2013
Abstract: Kairos and stasis, two vital concepts employed to account for the rhetorical situation, are still valued and valuable in today communication contexts. As starting points of (corporate) discourse, the two terms prove to be particularly relevant. Both kairos and stasis point to the situatedness of the corporate discourse, since crisis always happens in a specific situation. Stasis and kairos do not perform separately, they function inter-dependently. Stasis focuses on logos, while kairos concentrates on ethos and pathos. They set rigor and let PR practitioners know at any moment where they are in solving a crisis, what questions to ask and how to act further in managing crisis communication.
URI: https://www.sc.upt.ro/ro/publicatii/buletinul-stiintific/about
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Colecţia:Articole științifice/Scientific articles

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