Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5160
Title: The public relations professional. Elements of identity [articol]
Authors: Palea, Adina
Subjects: Public relations
PR practitioner
Professional competencies
Personal qualities
Issue Date: 2014
Publisher: Universitatea Politehnica Timișoara
Citation: Adina, Palea. The public relations professional. Elements of identity. Timișoara: Politehnica University Press, 2014 Disponibil la https://doi.org/10.59168/MEFU3113
Series/Report no.: Professional communication and translation studies;7 (1-2) / 2014
Abstract: As public relations have gained notoriety, the PR professional is becoming more and more part of our everyday lives. However, even if the public gets familiar with the terms public relations and public relations specialists, many people do not know what type of activities these professionals are supposed to do or what knowledge and skills they are expected to master in order to become successful at their jobs. Therefore, in this article we shall highlight the qualities, personality traits and specific competencies a public relations professional should have, based on the PR practitioner’s profile portrayed in the specialized literature.
URI: http://localhost:8080/xmlui/handle/123456789/5160
https://search.crossref.org/search/works?q=10.59168%2FMEFU3113&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

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