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Titlu: The masks of an organisation. Metacommunication elements in the digital media [articol]
Autori: Suciu, Lavinia
Șimon, Simona
Subiecte: Communication
Organisation
Stands
Metacommunication
Image
Digital
Data publicării: 2014
Editura: Universitatea Politehnica Timișoara
Citare: Lavinia, Suciu; Simona, Șimon. The masks of an organisation. Metacommunication elements in the digital media. Timișoara: Politehnica University Press, 2014 Disponibil la https://doi.org/10.59168/BVET5885
Serie/Nr. raport: Professional communication and translation studies;7 (1-2) / 2014
Abstract: Gaining a modus vivendi status in the contemporary society, the new communication means bring new values to the construction of meaning. The complex interaction between the technical instrument and the message points out the way in which, by articulating the enunciation, the technical devices turn into metacommunication elements and thus contribute to the meaning production. Our observations focus on the online organisational communication and pursue the creation and perception of the identity image. The comparative study on which our research is based on Samsung’s digital communication in Romania and France. Taking into account Thierry Libaert’s theory according to which the brand strategy is determined by four factors: the desired image, the possible image, the projected image and the perceived image, our study reveals the various masks used by the issuing organisation in relation to its receiver.
URI: http://localhost:8080/xmlui/handle/123456789/5162
https://search.crossref.org/search/works?q=10.59168%2FBVET5885&from_ui=yes Link DOI
Colecţia:Articole științifice/Scientific articles

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