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Titlu: Rhetoric of tetrad media [articol]
Autori: Băiaș, Cosmin Constantin
Subiecte: Tetrad media
Media ecology
Marshall McLuhan
Communication theories
Rhetorical theories
Rhetorical criticism
Methodology of communication
Aphoristic strategy
Data publicării: 2015
Editura: Universitatea Politehnica Timișoara
Citare: Cosmin Constantin, Băiaș. Rhetoric of tetrad media. Timișoara: Politehnica University Press, 2015 Disponibil la https://doi.org/10.59168/CSRQ8104
Serie/Nr. raport: Professional communication and translation studies;8 / 2015
Abstract: In the digital age, the great development of the media means of communication require a method of analysis for the new technologies. Through a metatheoretical analysis we evaluate, from a methodological point of view, the theory of tetrad media. Based on four items (enhancement, obsolescence, retrieval and reversal), four laws concerning the impact and development of every form of communication can be discovered, formulated and analysed. We consider that tetrad media provides a simple theory of media effects that can be critically used to evaluate the ways in which a particular means changes the cultural processes in the societies that adopt it. Finally, we argue in favour of the tetrad media as a qualitative method of analysis in communication sciences.
URI: http://localhost:8080/xmlui/handle/123456789/5189
https://search.crossref.org/search/works?q=10.59168%2FCSRQ8104&from_ui=yes Link DOI
Colecţia:Articole științifice/Scientific articles

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