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https://dspace.upt.ro/xmlui/handle/123456789/5223| Title: | Redefining “Public Relations” in the 21st century [articol] |
| Authors: | Cernicova, Mariana |
| Subjects: | Definition Professional association Communities of practice Public relations Communication science |
| Issue Date: | 2016 |
| Publisher: | Universitatea Politehnica Timișoara |
| Citation: | Mariana, Cernicova. Redefining “Public Relations” in the 21st century. Timișoara: Politehnica University Press, 2016 https://doi.org/10.59168/UCOF6866 |
| Series/Report no.: | Professional communication and translation studies;9 / 2016 |
| Abstract: | Understanding that “Public Relations” represent a dynamic and evolving practice, a number of influential professional associations (PRSA, CIPR, CPRS) embarked, in the last 10 years, upon the mission to redefine the notion. This debate has consequences both on the communities of practice in PR, and on the education of future professionals. While the debate includes an increasing number of ideas, the social media evolution puts pressure on the communication sciences area, to acknowledge and formalize addition al tasks for the PR practitioners. The paper looks into the results of the debate and reflects upon the teaching and research that should follow the attempt to revolutionize the PR profession and practice. |
| URI: | http://localhost:8080/xmlui/handle/123456789/5223 |
| Other Identifiers: | DOI: 10.59168/UCOF6866 |
| Appears in Collections: | Articole științifice/Scientific articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BUPT_ART_Cernicova_f.pdf | 257.07 kB | Adobe PDF | View/Open |
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