Utilizaţi acest identificator pentru a cita sau a face link la acest document: https://dspace.upt.ro/xmlui/handle/123456789/5240
Titlu: Skopos theory in the translation of online advertising from English into Arabic [articol]
Autori: Bouziane, Karima
Subiecte: Skopos theory
Functional equivalence
Translation
Culture
Data publicării: 2016
Editura: Universitatea Politehnica Timișoara
Citare: Karima, Bouziane. Skopos theory in the translation of online advertising from English into Arabic. Timișoara: Politehnica University Press, 2016 Disponibil la https://doi.org/10.59168/JEOI1206
Serie/Nr. raport: Professional communication and translation studies;9 / 2016
Abstract: The aim of this research is to find out the type of functional equivalence adopted in the translation of online advertising from English and into Arabic. This research adopted skopos theory (Vermeer 1978) which is a functionalist theory that shifts from the linguistic equivalence to the functional appropriateness of the target text By comparing 40 online English advertisements and their rendered version into Arabic, the results of this research revealed that skopos theory was significantly used in both t extual and visual elements (e.g. images) of target advertisements. Generally, the translator adds, explains , replaces or omits source linguistic or visual elements at the expense of cultural concepts to achieve a functional equivalence . This resulted in a significant cultural loss and misrepresentation of the source culture.
URI: http://localhost:8080/xmlui/handle/123456789/5240
https://search.crossref.org/search/works?q=10.59168%2FJEOI1206&from_ui=yes Link DOI
Colecţia:Articole științifice/Scientific articles

Fişierele documentului:
Fişier Descriere MărimeFormat 
BUPT_ART_Bouziane_f.pdf599.66 kBAdobe PDFVizualizare/Deschidere


Documentele din DSpace sunt protejate de legea dreptului de autor, cu toate drepturile rezervate, mai puţin cele indicate în mod explicit.