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dc.contributor.authorParezanović, Tijana-
dc.date.accessioned2022-12-22T09:14:17Z-
dc.date.available2022-12-22T09:14:17Z-
dc.date.issued2017-
dc.identifier.citationTijana, Parezanović. Managing human to human approach with no humans present: A look into polite forms of address in software localization. Timișoara: Politehnica University Press, 2017 Disponibil la https://doi.org/10.59168/EYWZ8006en_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/5264-
dc.identifier.urihttps://search.crossref.org/search/works?q=10.59168%2FEYWZ8006&from_ui=yes Link DOI-
dc.description.abstractUsing examples extracted from the author’s work on software localization i n the field of automobile industry (English translated into Serbian Serbia locale), this presentation centres on the issue of polite forms of address. Since software localization relies on the resources from linguistics, business and marketing, and informa tion technologies, politeness is considered in relation to all three aspects: 1) as an important element of human to human approach to marketing, whereby 2) the use of personal pronouns has to be taken into account considering the differences between Engli sh and Serbian, and contextualized within 3) the largely impersonal process of localization itself. The analysis of the examples aims at defining certain patterns which could potentially facilitate practical work in this branch of translation studies.en_US
dc.language.isoenen_US
dc.publisherUniversitatea Politehnica Timișoaraen_US
dc.relation.ispartofseriesProfessional communication and translation studies;10 / 2017-
dc.subjectSoftware localizationen_US
dc.subjectTranslationen_US
dc.subjectAutomobile industryen_US
dc.subjectPolitenessen_US
dc.subjectHuman touch approachen_US
dc.subjectFirst personen_US
dc.subjectSecond person-
dc.titleManaging human to human approach with no humans present: A look into polite forms of address in software localization [articol]en_US
dc.typeArticleen_US
Appears in Collections:Articole științifice/Scientific articles

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