Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5264
Title: Managing human to human approach with no humans present: A look into polite forms of address in software localization [articol]
Authors: Parezanović, Tijana
Subjects: Software localization
Translation
Automobile industry
Politeness
Human touch approach
First person
Second person
Issue Date: 2017
Publisher: Universitatea Politehnica Timișoara
Citation: Tijana, Parezanović. Managing human to human approach with no humans present: A look into polite forms of address in software localization. Timișoara: Politehnica University Press, 2017 Disponibil la https://doi.org/10.59168/EYWZ8006
Series/Report no.: Professional communication and translation studies;10 / 2017
Abstract: Using examples extracted from the author’s work on software localization i n the field of automobile industry (English translated into Serbian Serbia locale), this presentation centres on the issue of polite forms of address. Since software localization relies on the resources from linguistics, business and marketing, and informa tion technologies, politeness is considered in relation to all three aspects: 1) as an important element of human to human approach to marketing, whereby 2) the use of personal pronouns has to be taken into account considering the differences between Engli sh and Serbian, and contextualized within 3) the largely impersonal process of localization itself. The analysis of the examples aims at defining certain patterns which could potentially facilitate practical work in this branch of translation studies.
URI: http://localhost:8080/xmlui/handle/123456789/5264
https://search.crossref.org/search/works?q=10.59168%2FEYWZ8006&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

Files in This Item:
File Description SizeFormat 
BUPT_ART_Parezanovic_f.pdf542.41 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.