Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5640
Title: Formal or informal marketing planning? A small insight from Maltese SMEs managers [articol]
Authors: Miclea, Șerban
Theuma, Nadia
Subjects: Formal and informal planning
Marketing activity
SMEs
Kendall’s tau-b
Issue Date: 2017
Publisher: Timișoara : Editura Politehnica
Citation: Miclea, Șerban.Formal or informal marketing planning? A small insight from Maltese SMEs managers.Timişoara: Editura Politehnica, 2017 Disponibil la https://doi.org/10.59168/IWJI2339
Series/Report no.: Transactions on engineering and management;Vol. 3, number 1 (2017)
Abstract: A subject that concerns different scholars and practitioners is what approach to marketing planning is best for Small and Medium Sized Enterprises (SMEs)? Depending on the manager’s style/ability and business domain, there are examples in which marketing plans are neither explicitly stated, nor written, while others are noted down, have clear objectives, specific actions and perceivable budgets. Either way, each approach (formal or informal) shows a profitable enterprise. Our research objective is to shed some light upon Maltese SMEs manager’s approach to marketing planning, by investigating the relationship between marketing activities, firm size and field of business.
URI: http://primo.upt.ro:1701/primo-explore/search?query=any,contains,Formal%20or%20informal%20marketing%20planning%3F%20A%20small%20insight%20from%20Maltese%20SMEs%20managers&tab=default_tab&search_scope=40TUT&vid=40TUT_V1&lang=ro_RO&offset=0 Link Primo
https://search.crossref.org/search/works?q=10.59168%2FIWJI2339&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

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