Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5641
Title: Evaluating the Impact of promotional activity on marketing [articol]
Authors: Caciulan, Larisa Ruxandra
Mihart, Laura Anca
Vagner, Denisa Florena
Vodislav, Miruna Georgiana
Ivascu, Larisa
Tamasila, Matei
Subjects: Marketing
Promotional mix
Drinks
Promotion
Direct marketing
Issue Date: 2017
Publisher: Timișoara : Editura Politehnica
Citation: Caciulan, Larisa Ruxandra. Evaluating the impact of promotional activity on marketing.Timişoara: Editura Politehnica, 2017 Disponibil la https://doi.org/10.59168/BRKQ4924
Series/Report no.: Transactions on engineering and management;Vol.3, number 1 (2017)
Abstract: Promoting is part of the marketing mix. The promotional activity communicates the benefits of the products or actions of potential and current customers. The tools used in the promotional mix are advertising, direct marketing, sales promotion, public relations, personal sale and sponsorship. This study carries out a marketing analysis to promote products with promoters. The study is based on questionnaire research and literature research. At the end of this article is developed a conceptual framework for intercourse with the client in promoting direct communication strategies by exploiting the concepts of promotion such as target audience, marketing messages, communication channels, Promotional budgets and promotional performance monitoring.
URI: http://primo.upt.ro:1701/primo-explore/search?query=any,contains,Evaluating%20the%20Impact%20of%20promotional%20activity%20on%20marketing&tab=default_tab&search_scope=40TUT&vid=40TUT_V1&lang=ro_RO&offset=0 Link Primo
https://search.crossref.org/search/works?q=10.59168%2FBRKQ4924&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

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