Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5792
Title: The blog – political PR tool in the 2009 presidential electoral campaign [articol]
Authors: Momoc, Antonio
Subjects: Blog
Presidential campaign
Electoral campaign
Candidate
Issue Date: 2011
Publisher: Universitatea Politehnica Timișoara
Citation: Momoc, Antonio. The blog – political PR tool in the 2009 presidential electoral campaign.Timișoara: Politehnica University Press, 2011 Disponibil la https://doi.org/10.59168/ZDEK4259
Series/Report no.: Professional communication and translation studies;4/ 2011
Abstract: The article The blog – political PR tool in the 2009 presidential electoral campaign is the outcome of monitoring the blogs of the 12 candidates during the 2009 presidential elections. This article presents the results of the research Electoral Communication in Romania after 1989. Old and New Technologies in Presidential Campaigns, which is part of the post-doctoral program POSDRU/89/1.5/S/62259, applied social, human and political sciences. Post-doctoral training program and post-doctoral research scholarships in the field of the social, human and political sciences. The research hypothesis was that populists paid more attention to new media. The radicals understood better the advantages of online communication, so they used the blog for image improvement. I monitored whether the speech of the blogger politicians aimed to promote a certain self-image (by conveying electoral messages) or to depict a bad image of the competitors (attacking the opponents’ statements). I also inventoried the candidates' replies to the readers’ comments.
URI: https://dspace.upt.ro/xmlui/handle/123456789/5792
https://search.crossref.org/search/works?q=10.59168%2FZDEK4259&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

Files in This Item:
File Description SizeFormat 
BUPT_ART_Momoc Antonio_f.pdf144.58 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.