Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5808
Title: Creativity in public relations [articol]
Authors: Palea, Adina
Subjects: Public relations
Creativity
Guerrilla PR
Event planning
Issue Date: 2010
Publisher: Universitatea Politehnica Timișoara
Citation: Palea, Adina.Creativity in public relations.Timișoara: Politehnica University Press, 2010 Disponibil la https://doi.org/10.59168/NSHU9195
Series/Report no.: Professional communication and translation studies;3/ 2010
Abstract: Public relations are a “hot” issue nowadays. People talk about them, read about them and think they understand what they are all about. One of the reasons why people feel so confident about their knowledge in this domain is based on the belief that public relations can be learned and practiced by observing the rules. This article shows, however, that creativity is an essential part of PR. Contrary to what many people may think success in this domain cannot be achieved without creative thinking.
URI: https://dspace.upt.ro/xmlui/handle/123456789/5808
https://search.crossref.org/search/works?q=10.59168%2FNSHU9195&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

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