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https://dspace.upt.ro/xmlui/handle/123456789/5823| Title: | Peculiarities of branding terminology [articol] |
| Authors: | Ciobanu, Georgeta |
| Subjects: | Branding terminology Term formation Erminological Anglicisms Treatment of synonyms Treatment of variants |
| Issue Date: | 2009 |
| Publisher: | Universitatea Politehnica Timișoara |
| Citation: | Ciobanu, Georgeta.Peculiarities of branding terminology.Timișoara: Politehnica University Press, 2009 Disponibil la https://doi.org/10.59168/UADV3695 |
| Series/Report no.: | Professional communication and translation studies;2/ 2009 |
| Abstract: | The present paper approaches a few issues related to peculiarities of Romanian branding terminology. The first section includes an outline of the representative corpus of terms established to point out the peculiarities of branding terminology. From among the peculiarities, attention is focused on term formation, assignment term-concept with special emphasis on Romanian equivalents and adaptation of Anglicisms, and types of synonyms. |
| URI: | https://dspace.upt.ro/xmlui/handle/123456789/5823 https://search.crossref.org/search/works?q=10.59168%2FUADV3695&from_ui=yes Link DOI |
| Appears in Collections: | Articole științifice/Scientific articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BUPT_ART_Ciobanu Georgeta_f.pdf | 121.51 kB | Adobe PDF | View/Open |
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