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Titlu: Peculiarities of branding terminology [articol]
Autori: Ciobanu, Georgeta
Subiecte: Branding terminology
Term formation
Erminological Anglicisms
Treatment of synonyms
Treatment of variants
Data publicării: 2009
Editura: Universitatea Politehnica Timișoara
Citare: Ciobanu, Georgeta.Peculiarities of branding terminology.Timișoara: Politehnica University Press, 2009 Disponibil la https://doi.org/10.59168/UADV3695
Serie/Nr. raport: Professional communication and translation studies;2/ 2009
Abstract: The present paper approaches a few issues related to peculiarities of Romanian branding terminology. The first section includes an outline of the representative corpus of terms established to point out the peculiarities of branding terminology. From among the peculiarities, attention is focused on term formation, assignment term-concept with special emphasis on Romanian equivalents and adaptation of Anglicisms, and types of synonyms.
URI: https://dspace.upt.ro/xmlui/handle/123456789/5823
https://search.crossref.org/search/works?q=10.59168%2FUADV3695&from_ui=yes Link DOI
Colecţia:Articole științifice/Scientific articles

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