Please use this identifier to cite or link to this item: https://dspace.upt.ro/xmlui/handle/123456789/5823
Title: Peculiarities of branding terminology [articol]
Authors: Ciobanu, Georgeta
Subjects: Branding terminology
Term formation
Erminological Anglicisms
Treatment of synonyms
Treatment of variants
Issue Date: 2009
Publisher: Universitatea Politehnica Timișoara
Citation: Ciobanu, Georgeta.Peculiarities of branding terminology.Timișoara: Politehnica University Press, 2009 Disponibil la https://doi.org/10.59168/UADV3695
Series/Report no.: Professional communication and translation studies;2/ 2009
Abstract: The present paper approaches a few issues related to peculiarities of Romanian branding terminology. The first section includes an outline of the representative corpus of terms established to point out the peculiarities of branding terminology. From among the peculiarities, attention is focused on term formation, assignment term-concept with special emphasis on Romanian equivalents and adaptation of Anglicisms, and types of synonyms.
URI: https://dspace.upt.ro/xmlui/handle/123456789/5823
https://search.crossref.org/search/works?q=10.59168%2FUADV3695&from_ui=yes Link DOI
Appears in Collections:Articole științifice/Scientific articles

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