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Title: | Exploring linguistic strategies in Romanian clickbait headlines: Communication tactics in online media [articol] |
Authors: | Fărcașiu, Marcela Alina Gherheș, Vasile |
Subjects: | Clickbait News headlines Linguistic analysis Sensationalism Online media Communication tactics |
Issue Date: | 2024 |
Publisher: | Timişoara: Editura Politehnica |
Citation: | Fărcașiu, Marcela Alina; Gherheș, Vasile. Exploring linguistic strategies in Romanian clickbait headlines: Communication tactics in online media. Timişoara: Editura Politehnica, 2024. Disponibil la: https://doi.org/10.59168/PYXZ6563 |
Series/Report no.: | Buletinul Știinţific al Universităţii Politehnica Timişoara. Seria Limbi moderne=Scientific Bulletin of the Politehnica University of Timişoara Transactions on Modern Languages, Vol. 23, Issue 1 / 2024 |
Abstract: | This study investigates the communication tactics embedded in clickbait headlines found in Romanian online media, by linguistically analysing a corpus of 80 headlines sourced from the Libertatea newspaper. It identifies key strategies such as the use of questions, numbers and dramatic language, all crafted to provoke curiosity and evoke emotional reactions from readers. By examining these linguistic techniques, the paper sheds light on the manipulative structures that drive digital engagement through clickbait in Romania. Furthermore, the findings provide a foundation for developing more advanced algorithms for clickbait detection and emphasise the critical need to understand how these strategies affect the credibility and quality of online journalism. |
URI: | https://sc.upt.ro/ro/publicatii/buletinul-stiintific/about https://search.crossref.org/search/works?q=10.59168%2FPYXZ6563&from_ui=yes Link DOI |
ISSN: | 1583-7467 |
Appears in Collections: | Articole științifice/Scientific articles |
Files in This Item:
File | Description | Size | Format | |
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BUPT_ART_Farcasiu_Gherhes_f.pdf | 296.92 kB | Adobe PDF | View/Open |
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