Abstract:
The unprecedented crisis humanity has been facing for almost two years now has had
tremendous impact on the entire tourism ecosystem. The dramatic decline in the international
tourism economy must be addressed both at an international and national level, with recovery
strategies that can provide solutions for structural transformation. Particularly convenient for the
Romanian landscape is the development of sustainable domestic tourism, which could quickly
prove profitable for the entire HoReCa sector. The current paper focuses on The Ministry of
Economy, Entrepreneurship and Tourism, the measures taken to encourage domestic tourism and
its communication efforts, as seen online by the stay-at-home Romanians.