Abstract:
Schools have a certain status at the community
level. They must ensure their existence as an organization,
and this depends on how well they adapt to the external
environment. They must communicate effectively with these
environments. The paper presents a bibliographic study on
the external communication carried out at the level of
educational institutions and aims to identify how this is
reflected at the level of each stage of education in Romania.
The realization of this study determined the conceptual
analysis of the communication process within the school
relationship - coordinating institutions and the formulation of
the following conclusions that may constitute the theoretical
foundation of the future research. In most institutions the
communication process is not transparent. The deficiencies
of communication are reflected in the image of the school,
which is often at the disadvantage of the unit. This is not a
substitute for a strategic plan. There is a lack of agreement in
the communication between the levels of education: from the
mayor to the secondary school, high school, and university.
These observations support the choice of the research topic,
as one of the impacts on the pre-university education
institutions, on the community and the family of the
beneficiaries.
