Abstract:
Kairos and stasis, two vital concepts employed to account for the rhetorical situation,
are still valued and valuable in today communication contexts. As starting points of (corporate)
discourse, the two terms prove to be particularly relevant. Both kairos and stasis point to the
situatedness of the corporate discourse, since crisis always happens in a specific situation.
Stasis and kairos do not perform separately, they function inter-dependently. Stasis focuses on
logos, while kairos concentrates on ethos and pathos. They set rigor and let PR practitioners
know at any moment where they are in solving a crisis, what questions to ask and how to act
further in managing crisis communication.
